Prior to co-founding Small Stuff, he was an associate partner at Pentagram Design, and
a design lead at Apple. His work has been recognized by the AIGA, D&AD, SEGD, ADC, and he received the ADC Young Gun Award, among others.
Joe is an adjunct faculty at the Rhode Island School of Design, where he earned a BFA in Graphic Design. He serves on the board of AIGA NY, where he is the incoming president.