Prior to co-founding Small Stuff, Joe lead human interface and marketing projects at Apple in Cupertino, and was an Associate Partner at Pentagram New York, working with Michael Bierut and Paula Scher. His design career began as an intern for Milton Glaser, and his first real job was delivering newspapers in suburban Ohio.
His work has been recognized and featured by industry organizations and publications such as ADC, AIGA, D&AD, SEGD, TDC, Design Matters, It’s Nice That, Communication Arts, and Graphis among others.
Joe teaches at Parsons School of Design as an adjunct faculty, and has previously taught at the School of Visual Arts and the Rhode Island School of Design, where he studied Graphic Design. He has served as President of the Board of Directors of AIGA NY focusing on education and advocacy initiatives.